Terra Vitis actions to reinforce
the economic sustainability of wine businesses
Ensuring the economic sustainability of estates is a major challenge for sustainable viticulture, today and in the future.
Working on the viability of wine businesses today means guaranteeing the transmission of a living, sustainable heritage to future generations.
Through the global, reasoned approach to wine growing practices that it upholds, Terra Vitis helps its members to:
- Guarantee and improve the viability of their business and their estate;
- Enhance the value of winegrowers’ work and make it known through certification;
- Promote the transfer of a viable estate to future generations.
The constant exchange of information between Terra Vitis members means that best economic practice can be identified, fine-tuned and disseminated.